The sales script ensures that sales presentations and correspondence by sales representatives are persuasive, accurate, consistent with the marketing messages, and effectively differentiates the project from the competition. The sales script is a strategically planned sales approach that is applied to all aspects of the site sales team’s correspondence from email to the sales center [...]

Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog by Kathy Rizzo Published on May 15, 2007 “Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an [...]