I don’t know of a developer, builder or real estate broker has not felt the pain of the historic market correction we’ve all been experiencing.  It is interesting, however, to see how responses tend to range from cost-cutting to survive until the market improves to reexamining business models to be more scalable, accountable, and customer-centric.  [...]

 
As we are experiencing a historical market correction in real estate there is increased emphasis for new construction sales and marketing plans to be more cost effective and accountable.  Budgets are being reduced to be more in line with current market conditions; expenditures are more strategic and marketing costs are being correlated with new metrics [...]