Gamification: The New Marketing Buzzword

If you don’t know what gamification is and your in digital marketing, it’s probably time to learn.  I’ve been fortunate to being launching a mobile App for restaurants that has several key points of differentiation, but perhaps the most important is it’s powerful game mechanics.  While it may be the most valuable feature of the [...]

Peer-to-Peer Pioneer Sees New York Bicycles Pier-to-Pier

I am amazed every day how many forces for change in the way we live are gaining more and more traction.  Some ideas that seemed radical a few years ago, may still be on the radical side, but adoption and the process of refinement and turning  highly innovative and way ahead of the curve ideas [...]

It’s All About Revenue

I’m amazed at how many companies are unaware that their sales teams and initiatives my not be aligned with their marketing department, and even a bigger problem, with corporate objectives.  I think we’ve all learned that today’s slow economy is more competitive than ever.  Understanding the every growing role of technology in the sales and [...]

Is the American Dream Shifting to Cities?

I may be a little extreme, but I tend to think of suburbia as a really bad societal experiment.  Of course I understand why suburbia was, but the faster we move to a form of urbanism the better for the environment and society.  Mr. Lienberger offers valuable insights and visionary thinking. The Option of Urbanism [...]

Scalable Management Solutions

Meeting sales and marketing needs for projects in today’s market requires analysis, team collaboration, and innovative solutions that adapt to change, produce results, and are cost effective. The project’s sales and marketing functions are either in-house, outsourced or a blend of the two solutions. The in-house solution gives the developer total control of marketing and sales, [...]

Digital Ecosystem Architecture

Digital Ecosystem Architecture

Most business leaders have heard the message – sales and marketing technology and digital communication channels offer the promise of faster growth and higher profits.  The challenge they face is breaking out of action-paralysis caused by the daily tsunami of new technology to first select the right solutions; and second, to implement with minimum disruption. [...]