It’s All About Revenue

I’m amazed at how many companies are unaware that their sales teams and initiatives my not be aligned with their marketing department, and even a bigger problem, with corporate objectives.  I think we’ve all learned that today’s slow economy is more competitive than ever.  Understanding the every growing role of technology in the sales and marketing process is becoming an imperative for survival, and even more so, success.  Here’s an insightful post from ‘Dreamforce’ and a link to register for what is sure to be an informative webinar.

The businesses that are growing fastest today have achieved their results by aligning the traditionally separate sales and marketing functions, understanding buyer behavior, delivering the right message at the right time and measuring the impact of programs at each stage of the revenue cycle. And they have done this by trying new tactics, measuring the results, improving and doing it over and over again.  Read more at http://blog.eloqua.com/dreamforce-revenue-performance/