Digital Ecosystem Architecture
Most business leaders have heard the message – sales and marketing technology and digital communication channels offer the promise of faster growth and higher profits. The challenge they face is breaking out of action-paralysis caused by the daily tsunami of new technology to first select the right solutions; and second, to implement with minimum disruption.
Digital Ecosystem
− people who interact with your company through digital media and technology −
The solution? Identify key management objectives and create a digital ecosystem, which includes customers, prospects, influencers, brand fans, partners, employees, and job candidates. This strategic approach aligns sales, marketing, and corporate leadership with digital users to stay ahead of the competition and realize optimum value for their sales and marketing technology investment.
The process of developing a high-performance digital ecosystem requires knowledge, vision, creativity, and leadership to orchestrate disciplines in demand generation, sales management, marketing, public relations, and engagement, loyalty & motivation.
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I would agree that developers need to find ways to keep management streamlined. The idea of plugging in a temporary executive level manager makes sense…I guess in today’s market there are resources for this type of position.