In my studies related to performance and the emerging field of ‘gamification’, I have become immersed in how to leverage behavioral science and technology into the sales and marketing strategies and practices of businesses. Demand Generation, which includes Sales Force Automation and CRM, and the range of communication channels to engage a company with their [...]

The architecture of your digital ecosystem starts with a complete understanding of business objectives, internal management and communications systems and processes, current technology.  A complete understanding of the current infrastructure is essential to avoid waste often caused by band-aide solutions and investing in un-needed technology and hefty consulting fees from experts focusing on just one [...]

Interview with Michael Wu, PhD   Introduction by Tom Zbaren The simple definition of gamification provided by Dr. Wu is, “the use of game attributes to drive game-like behavior in an un-game context.”  In this interview, Dr. Wu provides important insights into what gamification is, it’s value and the potential pitfalls”.   Most people working [...]