About

My Perspective

Based on over twenty years in Executive level positions I’ve reached the conclusion that well planned and implemented systems are key to achieving optimum organizational success.  I have observed far too many companies with very talented employees and the best in class vendors operate inefficiently and ultimately rob the company of profit.  My focus and passion are to provide the map for Sales and Marketing to operate at optimum levels by applying Sales Alignment and Demand Generation processes and systems.

Expertise Snapshot:

• Align sales, marketing, and executive level management to achieve sales and revenue goals and objectives. • Use most current technology available to generate demand and manage sales processes.
• Work effectively with C-level, VPs, Department Heads and staff to implement sales and marketing processes.
• Orchestrate multi-channel B2B & B2C business development leveraging email marketing, tele-sales, direct sales, and social media.
• Personal sales success with C-level, Owner, and all upper-level management.
• Develop sales and marketing strategies and manage implementation from launch to project completion.
• Recruit, train, and manage sale personnel using sales performance systems based on Key Performance Indicators, data (dashboard) visualization, CRM, & CEM.