Organizations should be using this time to evaluate their business structure and practices to be prepared for the market’s return.  This article from Harvard Business online underscores the importance of dealing with reality and build a stronger business over time.
05:21 PM Friday August 14, 2009
By John Baldoni
The first time I heard department stores referred to [...]

There is little doubt of the impact Millennials will continue to have on new home sales, yet are we designing homes and marketing strategies to win this buyer?

From: BUILDER July 2009
Posted on: July 7, 2009

Brave New World
After the bust, builders might be surprised at what future shoppers will want to buy. What they’re building, though, [...]

OK…I’m an avid follower of HarvardBusiness.org and this is my second recent posting from this source.  While a lot of companies have been in survival mode, I think it’s time to bring back some real passion…after all this is what makes business exciting.
How to Make People Passionate About Their Work
02:29 PM Thursday July 16, 2009
By John [...]

Excellent article from HarvardBusiness.org.  Getting to the essence of where we are and where we are going provide the organization with greater clarity and purpose.
09:37 PM Thursday July 09, 2009
By John Baldoni
Once upon a time Ernest Hemingway was challenged to write a story using only six words. Impossible, some thought. Not for Papa, as Neal [...]

I don’t know of a developer, builder or real estate broker has not felt the pain of the historic market correction we’ve all been experiencing.  It is interesting, however, to see how responses tend to range from cost-cutting to survive until the market improves to reexamining business models to be more scalable, accountable, and customer-centric.  [...]

The sales script ensures that sales presentations and correspondence by sales representatives are persuasive, accurate, consistent with the marketing messages, and effectively differentiates the project from the competition.
The sales script is a strategically planned sales approach that is applied to all aspects of the site sales team’s correspondence from email to the sales center presentation.  [...]