In his recent book entitled, “Users; Not Customers”, Aaron Shapiro the CEO of Huge, explains why “today’s most powerful growth engine” is not Customers, but “the people who interact with your company through digital media and technology, even if they have never spent a dime” – your Users.  So, who are these Users and how [...]

In my studies related to performance and the emerging field of ‘gamification’, I have become immersed in how to leverage behavioral science and technology into the sales and marketing strategies and practices of businesses. Demand Generation, which includes Sales Force Automation and CRM, and the range of communication channels to engage a company with their [...]

The latest from Mashable – 39 New Digital Media Sources You May Have Misses… New Media marketing stuff is coming at businesses and marketers everyday.  The question is what is a worthwhile investment of your time.  How do you avoid spending all of your time evaluating new digital tools instead of getting your yellow-pad to-do [...]

Mobile and Social Media are rapidly becoming the most effective marketing channels for small businesses.  Now the challenge is to effectively deploy, manage engagement, and seamlessly integrate with the sales force and C-level management.

Great time at the Geekwire Launch party. Enjoy the video.