Tom Zbaren » Articles and Essays

Digital Ecosystem Architecture

Tom — Sat, 13 Aug 2011 17:45:37 +0000

Most business leaders have heard the message – sales and marketing technology and digital communication channels offer the promise of faster growth and higher profits. The challenge they face is breaking out of action-paralysis caused by the daily tsunami of new technology to first select the right solutions; and second, to implement with minimum disruption.

Digital Ecosystem

− people who interact with your company through digital media and technology −

The solution? Identify key management objectives and create a digital ecosystem, which includes customers, prospects, influencers, brand fans, partners, employees, and job candidates. This strategic approach aligns sales, marketing, and corporate leadership with digital users to stay ahead of the competition and realize optimum value for their sales and marketing technology investment.

The process of developing a high-performance digital ecosystem requires knowledge, vision, creativity, and leadership to orchestrate disciplines in demand generation, sales management, marketing, public relations, and engagement, loyalty & motivation.

Mobile Marketing Platform and Social Media

Tom — Thu, 07 Jul 2011 17:05:17 +0000

Mobile and Social Media are rapidly becoming the most effective marketing channels for small businesses. Now the challenge is to effectively deploy, manage engagement, and seamlessly integrate with the sales force and C-level management.

Innovation

Tom — Thu, 07 Jul 2011 17:01:00 +0000

Innovative ideas are key to solving challenges, creating growth opportunities, and fueling the passion throughout the organization. The greatest value comes when creative thinking translates into ideas that actually work.