In my studies related to performance and the emerging field of ‘gamification’, I have become immersed in how to leverage behavioral science and technology into the sales and marketing strategies and practices of businesses. Demand Generation, which includes Sales Force Automation and CRM, and the range of communication channels to engage a company with their [...]

The architecture of your digital ecosystem starts with a complete understanding of business objectives, internal management and communications systems and processes, current technology.  A complete understanding of the current infrastructure is essential to avoid waste often caused by band-aide solutions and investing in un-needed technology and hefty consulting fees from experts focusing on just one [...]

You’re on your own running a virtual business and enjoying your independence, but a little office space energy, a chat at the water cooler, or even an impromptu brainstorming session would nice.  I’ve often thought that there really isn’t an office space model that meets the needs of the growing number people ‘choosing’ to work [...]

The latest from Mashable – 39 New Digital Media Sources You May Have Misses… New Media marketing stuff is coming at businesses and marketers everyday.  The question is what is a worthwhile investment of your time.  How do you avoid spending all of your time evaluating new digital tools instead of getting your yellow-pad to-do [...]

If you don’t know what gamification is and your in digital marketing, it’s probably time to learn.  I’ve been fortunate to being launching a mobile App for restaurants that has several key points of differentiation, but perhaps the most important is it’s powerful game mechanics.  While it may be the most valuable feature of the [...]

I am amazed every day how many forces for change in the way we live are gaining more and more traction.  Some ideas that seemed radical a few years ago, may still be on the radical side, but adoption and the process of refinement and turning  highly innovative and way ahead of the curve ideas [...]

Meeting sales and marketing needs for projects in today’s market requires analysis, team collaboration, and innovative solutions that adapt to change, produce results, and are cost effective. The project’s sales and marketing functions are either in-house, outsourced or a blend of the two solutions. The in-house solution gives the developer total control of marketing and sales, [...]

Innovative ideas are key to solving challenges, creating growth opportunities, and fueling the passion throughout the organization.  The greatest value comes when creative thinking translates into ideas that actually work.

Recently started following 99% – It’s not about ideas; It’s about making ideas happen.  I’ve long believed that the best solutions come from collaboration.  I also believe, that non-creative based businesses can benefit from listening to the creative types.  Ultimately visioning and improving performance systems comes from conceptual, creative thinking.

This review of a string of tweets illustrates the power of digital collaboration.  Social engagement, when managed, can be a direct value to business leaders.  The greatest challenge is organizing and harnessing information.  Enjoy this inspiring ‘Creativity Chain’.  Link to Article Fast Company Article Six Degrees Of Inspiration BY: FAST COMPANY STAFFApril 20, 2011Whom do bold [...]