The architecture of your digital ecosystem starts with a complete understanding of business objectives, internal management and communications systems and processes, current technology.  A complete understanding of the current infrastructure is essential to avoid waste often caused by band-aide solutions and investing in un-needed technology and hefty consulting fees from experts focusing on just one [...]

I’m amazed at how many companies are unaware that their sales teams and initiatives my not be aligned with their marketing department, and even a bigger problem, with corporate objectives.  I think we’ve all learned that today’s slow economy is more competitive than ever.  Understanding the every growing role of technology in the sales and [...]