The latest from Mashable – 39 New Digital Media Sources You May Have Misses… New Media marketing stuff is coming at businesses and marketers everyday.  The question is what is a worthwhile investment of your time.  How do you avoid spending all of your time evaluating new digital tools instead of getting your yellow-pad to-do [...]

If you don’t know what gamification is and your in digital marketing, it’s probably time to learn.  I’ve been fortunate to being launching a mobile App for restaurants that has several key points of differentiation, but perhaps the most important is it’s powerful game mechanics.  While it may be the most valuable feature of the [...]

The amazing marketing power of video and YouTube.  Interesting article from blurMarketing. So let’s start off talking about Heineken’s new viral video campaign. It seems that Heineken have gone all ‘digital’ on us with ‘the date’ advert, and are now, instead of just advertising using traditional methods alone, using viral video ads. Read the entire [...]