Analysis of prospect data is key to creating follow-up strategies and tactics that maximize the return from each sales lead. 
  
Today, most prospective buyers begin their home search on the internet because it is the best portal for specific home, project, and general market information.  Use of the web to gather information and email to correspond [...]

Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog
by Kathy Rizzo
Published on May 15, 2007
“Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until [...]