The architecture of your digital ecosystem starts with a complete understanding of business objectives, internal management and communications systems and processes, current technology.  A complete understanding of the current infrastructure is essential to avoid waste often caused by band-aide solutions and investing in un-needed technology and hefty consulting fees from experts focusing on just one [...]

If you’re wondering what Sales Alignment is about, this post by JOEZUC is a good place to start, but just the tip of the iceberg.   5 Challenges for Marketing & Sales Alignment AUGUST 9, 2010 BY JOEZUC 4 COMMENTS More and more organizations are realizing that the talent and resources of Marketing need to be “reeled [...]

I’m amazed at how many companies are unaware that their sales teams and initiatives my not be aligned with their marketing department, and even a bigger problem, with corporate objectives.  I think we’ve all learned that today’s slow economy is more competitive than ever.  Understanding the every growing role of technology in the sales and [...]

Most business leaders have heard the message – sales and marketing technology and digital communication channels offer the promise of faster growth and higher profits.  The challenge they face is breaking out of action-paralysis caused by the daily tsunami of new technology to first select the right solutions; and second, to implement with minimum disruption. [...]

I’ve long seen the tremendous inefficiencies that result when Sales and Marketing are not aligned. I am please to be a member of a very informative Sales and Marketing group in LinkedIn. This video by Rob Sloane is an excellent introduction to the issues that result when Sales and Marketing are not aligned and basic [...]

The sales script ensures that sales presentations and correspondence by sales representatives are persuasive, accurate, consistent with the marketing messages, and effectively differentiates the project from the competition. The sales script is a strategically planned sales approach that is applied to all aspects of the site sales team’s correspondence from email to the sales center [...]