http://tomzbaren.com Project Services Mon, 30 Nov 2009 19:32:23 +0000 http://backend.userland.com/rss092 en Organizations should be using this time to evaluate their business structure and practices to be prepared for the market's return.  This article from Harvard Business online underscores the importance of dealing with reality and build a stronger business over time. 05:21 PM Friday August 14, 2009 By John Baldoni The first time I ... http://tomzbaren.com/2009/08/use-downturn-to-your-advantage/ This article pulled from MSNBC offers an excellent general overview of housing markets by region.  While broad in scope, it underscores that some areas are improving, but the process will be very slow. Analysis: Housing begins long, slow rebound Market is stabilizing and in some cases recovering, according to recent data Analysis  updated ... http://tomzbaren.com/2009/08/housing-begins-long-slow-rebound/ There is little doubt of the impact Millennials will continue to have on new home sales, yet are we designing homes and marketing strategies to win this buyer? From: BUILDER July 2009 Posted on: July 7, 2009 Brave New World After the bust, builders might be surprised at what future shoppers will want to ... http://tomzbaren.com/2009/07/do-builders-get-y/ OK...I'm an avid follower of HarvardBusiness.org and this is my second recent posting from this source.  While a lot of companies have been in survival mode, I think it's time to bring back some real passion...after all this is what makes business exciting. How to Make People Passionate About Their Work 02:29 PM ... http://tomzbaren.com/2009/07/how-to-make-people-passonate-about-their-work/ Excellent article from HarvardBusiness.org.  Getting to the essence of where we are and where we are going provide the organization with greater clarity and purpose. 09:37 PM Thursday July 09, 2009 By John Baldoni Once upon a time Ernest Hemingway was challenged to write a story using only six words. Impossible, some thought. ... http://tomzbaren.com/2009/07/sum-up-your-leadership-in-six-words/ I don't know of a developer, builder or real estate broker has not felt the pain of the historic market correction we've all been experiencing.  It is interesting, however, to see how responses tend to range from cost-cutting to survive until the market improves to reexamining business models to be ... http://tomzbaren.com/2009/06/leadership-%e2%80%93-navigate-today-and-prepare-for-tomorrow/   As we are experiencing a historical market correction in real estate there is increased emphasis for new construction sales and marketing plans to be more cost effective and accountable.  Budgets are being reduced to be more in line with current market conditions; expenditures are more strategic and marketing costs are ... http://tomzbaren.com/2009/06/improve-cross-team-communications-and-sales-performance/     The discussion about the sales process has historically focused on the interaction between the sales agent and prospects. I think a broader view has become necessary for Sellers to maximize their marketing ROI; wherein the Agents’ selling process is viewed as just one part of the organization’s total management system ... http://tomzbaren.com/2009/04/sales-and-marketing-oversight/         Analysis of prospect data is key to creating follow-up strategies and tactics that maximize the return from each sales lead.     Today, most prospective buyers begin their home search on the internet because it is the best portal for specific home, project, and general market information.  Use of the web to gather ... http://tomzbaren.com/2009/04/prospect-data-mining-and-lead-incubation/ Meeting sales and marketing needs for projects in today's market requires analysis, team collaboration, and innovative solutions that adapt to change, produce results, and are cost effective. The project's sales and marketing functions are either in-house, outsourced or a blend of the two solutions. The in-house solution gives the developer total ... http://tomzbaren.com/2009/04/sales-scripts/