The sales script has become a critical development team communication tool to ensure that sales presentations and correspondence initiated by sales agents is accurate, consistent with marketing messages, and effectively differentiates your project from the competition.
o Review correspondence between sales agents and prospects.
o Mystery-shop all competition and work with your project sales team to differentiate their presentations.
o Write scripts in collaboration with site sales team and marketing vendor.
o Create script library and template that sales agents can easily customize for each prospect correspondence.