performance +

performance + provides Tom Zbaren’s clients with a broader scope of highly specialized services through strategic partnerships.

I am pleased to partner with Mr. Paul Fasel, CEO of DDG, who is an Internet Marketing and custom technology applications expert.  Joining my sales performance systems expertise with Paul’s internet marketing success, we are able to deliver high impact sales and marketing solutions founded on proven methods.  Paul and I collaborated on a number of prominent residential and mixed-use developments in greater Seattle/Bellevue, Washington market with superior results.  Our partnership brings together two creative thinkers with the singular purpose of achieving optimum sales performance.

 Services Menu

Our services are provided in a menu format to tailor-fit the needs of your organization.  We specialize in seamlessly integrating our expertise and service with your existing internal management team and staff as well as your sales and marketing vendors.  With our in-depth experience and knowledge of technology, Internet marketing, sales and marketing process management, CRM systems, market research, data analysis, and sales, we bring synergistic benefits to the entire project sales and marketing team.

Internet (Web 2.0) Marketing

Web 2.0 is the primary technology platform to reach prospective buyers and create engagement to move from curious to serious.  Integrating Web 2.0 into the sales and marketing process is cost effective, adaptable, accountable, and can shorten the sales cycle.

• Strategy and Budget
• Web Design
• Search Engine Optimization (SEO)
• Digital Campaign Management
• Personalized Web Experience
• Social Media

Graphic Design – Communication Materials

The fast moving pace of Web 2.0 marketing communications requires quick deployment of email, html broadcasts, direct mail, and website updates that adhere to brand standards and the established communication protocols. 

• Website updates
• Design Communication Templates
• Standardized email, letter, and note copywriting
• Segmented html design
• Segmented direct mail

Sales Performance System

The sales process must be designed to effectively integrate with multiple channels and increased prospect engagement that are a product of Web 2.0 marketing.

• Process Assessment and Mapping
• Performance Metrics
• Real-time Performance Tracking System
• Cross-team Adoption of Performance Systems

Lead Management System

The sales process must be designed to effectively integrate with multiple channels and increased prospect engagement that are a product of Web 2.0 marketing.

• Process Assessment and Mapping
• Performance Metrics
• Real-time Performance Tracking System
• Cross-team Adoption of Performance Systems

Data Aggregation – Analytics

Consumer and organizational data/information is normally collected from varied sources and stored in separate “silos”.  Aggregating the data into a single database is essential to produce analysis to direct strategic and tactical initiatives.

• Integrate Data from Multiple Channels; Project Website, Blog, Social Media, Events, Internal Excel Workbooks, etc.
• Custom Designed Graphs and Charts
• Executive Summary Data Analysis
• Sales Forecasting – Predictive Modeling

Customized Technology

Most organizations operate on a number of different technology platforms with separate software applications.  Technology integration improves management efficiency.

• Internal Software and Systems Review
• Data Link Applications
• Personalized Executive Level Management Critical Information Dashboard
• Customize CRM
• Custom Web Applications

Management Support

We design solutions and stay involved with hands-on support to ensure effective implementation.

• Website Analytics
• CRM Implementation Training; Strategies and Specific Sales Tactics
• Social Media Implementation and Administration
• Process Management Implementation