Tom Zbaren - Project Services

1. Sales Performance Systems

The discussion about the sales process has historically focused on the interaction between the sales agent and prospects. I think a broader view has become necessary for Sellers to maximize their marketing ROI; wherein the Agents’...

2. Prospect Data-mining and Lead Incubation

Analysis of prospect data is key to creating follow-up strategies and tactics that maximize the return from each sales lead. Today, most prospective buyers begin their home search on the internet because it is the...

3. Scalable Management Solutions

Meeting sales and marketing needs for projects in today’s market requires analysis, team collaboration, and innovative solutions that adapt to change, produce results, and are cost effective. The project’s sales and marketing...

4. Project Market Analysis

Application of scientific primary and secondary market research methodology to establish the project’s market position, identify competitive advantages, and evaluate core performance criteria is the basis for sound strategic...

5. Pricing Model

Project pricing is based on in-depth market data organized to facilitate a collaborative pricing process that effectively identifies the highest first release prices and establishes critical launch sales momentum. Far too many condominium...

6. Market Research

Apply quantitative and qualitative methodologies to test the validity of project assumptions and discover new insights to increase appeal, velocity and profitability. Developers tend to implement market research during various phases...

7. Community Development

More information will be added here.

Sales Performance Systems

The discussion about the sales process has historically focused on the interaction between the sales agent and prospects. I think a broader view has become necessary for Sellers to maximize their...

Prospect Data-mining and Lead Incubation

Analysis of prospect data is key to creating follow-up strategies and tactics that maximize the return from each sales lead. Today, most prospective buyers begin their home search on...

Scalable Management Solutions

Market Research

Project Market Analysis

Application of scientific primary and secondary market research methodology to establish the project’s market position, identify competitive advantages, and evaluate core performance criteria is...

Use Downturn to Your Advantage

Organizations should be using this time to evaluate their business structure and practices to be prepared for the market’s return. This article from Harvard Business online underscores the importance...

Housing Begins Long Slow Rebound

This article pulled from MSNBC offers an excellent general overview of housing markets by region. While broad in scope, it underscores that some areas are improving, but the process will be very slow. Analysis:...

Do Builders Get Y?

There is little doubt of the impact Millennials will continue to have on new home sales, yet are we designing homes and marketing strategies to win this buyer? From: BUILDER July 2009 Posted on: July...

How to Make People Passionate About...

OK…I’m an avid follower of HarvardBusiness.org and this is my second recent posting from this source. While a lot of companies have been in survival mode, I think it’s time to bring...

Sum Up Your Leadership in Six Words

Excellent article from HarvardBusiness.org. Getting to the essence of where we are and where we are going provide the organization with greater clarity and purpose. 09:37 PM Thursday July 09, 2009 By...

Leadership – Navigate Today and...

I don’t know of a developer, builder or real estate broker has not felt the pain of the historic market correction we’ve all been experiencing. It is interesting, however, to see how responses...

Improve Cross-team Communications and...

As we are experiencing a historical market correction in real estate there is increased emphasis for new construction sales and marketing plans to be more cost effective and accountable. Budgets are...

Introduction and User Tips

We have the sales and marketing knowledge and expertise to help clients navigate today’s challenging market conditions and develop a solid strategy for the future. Our proven sales and marketing management methods are driven by market intelligence, consumer behavior and managing the sales process to achieve peak performance. Note: Clicking numbers 1 to 7 in the banner will link you to articles representing our core competencies.