The discussion about the sales process has historically focused on the interaction between the sales agent and prospects. I think a broader view has become necessary for Sellers to maximize their marketing ROI; wherein the Agents’...

        Analysis of prospect data is key to creating follow-up strategies and tactics that maximize the return from each sales lead.     Today, most prospective buyers begin their home search on the internet because it is the...

Meeting sales and marketing needs for projects in today’s market requires analysis, team collaboration, and innovative solutions that adapt to change, produce results, and are cost effective. The project’s sales and marketing...

Application of scientific primary and secondary market research methodology to establish the project’s market position, identify competitive advantages, and evaluate core performance criteria is the basis for sound strategic...

Project pricing is based on in-depth market data organized to facilitate a collaborative pricing process that effectively identifies the highest first release prices and establishes critical launch sales momentum. Far too many condominium...

Apply quantitative and qualitative methodologies to test the validity of project assumptions and discover new insights to increase appeal, velocity and profitability. Developers tend to implement market research during various phases...

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