Tom Zbaren - Changing the way you think about sales

1. Digital Ecosystem Architecture

Most business leaders have heard the message – sales and marketing technology and digital communication channels offer the promise of faster growth and higher profits. The challenge they face is breaking out of action-paralysis...

Digital Ecosystem Architecture

Mobile Marketing Platform and Social...

Mobile and Social Media are rapidly becoming the most effective marketing channels for small businesses. Now the challenge is to effectively deploy, manage engagement, and seamlessly integrate with the...

Innovation

Innovative ideas are key to solving challenges, creating growth opportunities, and fueling the passion throughout the organization. The greatest value comes when creative thinking translates into ideas...

Business Intelligence

Stay in touch with your business performance within a market context and internal performance standards. Business Intelligence tools are not just for large companies; small companies are even better...

The Psychology of Motivation — It...

In my studies related to performance and the emerging field of ‘gamification’, I have become immersed in how to leverage behavioral science and technology into the sales and marketing strategies and...

Trends Your Technology Will Need to...

The architecture of your digital ecosystem starts with a complete understanding of business objectives, internal management and communications systems and processes, current technology. A complete understanding...

Gamification; it’s a science,...

Interview with Michael Wu, PhD Introduction by Tom Zbaren The simple definition of gamification provided by Dr. Wu is, “the use of game attributes to drive game-like behavior in an un-game context.” ...

Sales Alignment Basics

If you’re wondering what Sales Alignment is about, this post by JOEZUC is a good place to start, but just the tip of the iceberg. 5 Challenges for Marketing & Sales Alignment AUGUST 9,...

‘Visually’ Cool Book;...

It’s interesting to put our fascination with data visualization into historical perspective and present it like in the forma of a glossy art book. The book, a platform for preserving these projects,...

A ‘Space’ To Work...

You’re on your own running a virtual business and enjoying your independence, but a little office space energy, a chat at the water cooler, or even an impromptu brainstorming session would nice....

Help! I Need a Tool for All the Other...

The latest from Mashable – 39 New Digital Media Sources You May Have Misses… New Media marketing stuff is coming at businesses and marketers everyday. The question is what is a worthwhile...

Introduction and User Tips

Developing a high-performance sales and marketing digital ecosystems with knowledge, vision, creativity, and leadership to orchestrate disciplines in demand generation, sales management, marketing, public relations, and engagement, loyalty & motivation – Digital Ecosystem Performance Architecture.